Boots

Snap chat & Instagram filter Game

Designing a look for an augmented reality game filter for Boots Christmas campaign

Role Senior Designer | Location UK | Year 2024

Some of the initial concepts for filters and games for Meta and SnapChat (above)
Two were selected for development by the client. A game where you catch products to create a gift list. And a filter where users collect items to create a look based on the makeup looks used on the elves in the Boots Christmas campaign. See project here.

Demo video from Instagram below. Links to final filters below.