Campaign Design | Boots

CHristmas Beauty Campaign

Role Lead Designer | Location UK | Year 2024

I led the graphic design for Boots' major Christmas beauty campaign, ensuring all print and digital assets seamlessly complemented the narrative of their TV commercial.

To bring the festive vision to life, I developed various initial visual concepts before using a blend of AI and Photoshop to craft typography and logos to bring them to life for client presentation. Once the creative direction was locked in, I collaborated closely with a CGI team to produce a signature Boots logo rendered entirely in glitter.

The resulting campaign spanned static and moving out-of-home, print, and a high-impact escalator takeover at Westfield London, cleverly utilising playful copy and design positioned right outside key competitor stores.

Delivered a magical, cohesive holiday campaign that successfully bridged broadcast advertising with a playful, multi-touchpoint physical and digital retail experience.

Intial concepts and tests using Ai and photoshop

The chosen route featured 3 elves from Boots Christmas TVC. Each elf is unique and has different beauty look, with a sparkling Boots logo matching their style

For motion I wanted to make it sparkle bringing some of the Christmas magic to life

Bespoke OOH in Westfield London

The campaign had extensive OOH advertising all over the UK, examples from Leeds, Manchester, Birmingham and Edinburgh

Print ads ran across major publications

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