Take A Bow Collection

360 Global Campaign | Theo Grace

I led the creative design for Nicky Hilton's gifting season jewellery collection, launching a major campaign across the US, Canada, UK, and Australia in November. Shot by photographer Harper Smith, I worked on creating a campaign that told a cohesive, elegant brand story.

To bring the collection to life, I designed everything from the main website look and landing pages to a digital lookbook. I created an OOH campaign that ran across New York City, launch emails, and social ads to make sure the brand shined everywhere online.

Delivered a seamless, global campaign that successfully blended high-fashion editorial imagery with strong commercial results.

Role Lead Graphic Designer | Photographer Harper Smith | Global Footprint US, CAN, UK & AU | Year 2025

Campaign images shot by Harper Smith

Homepage banners on launch.

Look book, produced as both printed and digital

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