Immersive Cube Experience | Rolex

Immersive instore experience

Role Art Director | Location Nagoya, Japan | Year 2024

I led the art direction for a video experience housed within an immersive cube at the Rolex boutique in Nagoya, Japan to align with their global watchmaking campaign. Spanning four walls with a mirrored ceiling and surround sound, my role involved developing the core narrative, selecting CGI assets, storyboarding, and directing editors to bring the vision to life.

Because the project spanned London, Switzerland, and Japan, we developed an innovative remote testing solution by collaborating with a tech team to build a custom VR experience loaded onto headsets globally.

Delivered a compelling spatial visual experience. The concept was so well-received by Rolex that they commissioned a second video in the series, which I also art-directed.

The space was a cube shape with 4 video on all sides within the store

Storyboards for the two final videos

I worked with video editors, animators and producers to bring my storyboards to life

Final videos mocked up into the space. Both videos ran in the space for most of 2024.

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