Environmental Design | Rolex
Hong kong station takeover
Role Lead Designer | Location Hong Kong, China | Year 2024
I led the creative design for this major Rolex activation taking over the high-traffic thoroughfare connecting Central and Hong Kong stations. Focusing on the spatial storytelling, I crafted a bold and impactful brand experience that worked with natural flow of commuter traffic.
To bring the space to life, I designed all 13 out-of-home print and digital touchpoints including two 72-meter graphics running down the travelators and a dynamic digital screen, making sure the brand shined across the entire station.
Delivered a seamless, large-scale environmental campaign that successfully blended immersive storytelling with strong commercial visibility, generating over 10 million impressions throughout its month-long run.
Video of final installation
When designing the space I carefully laid out areas thinking of the overall story being told and flow of traffic through the station
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