

ROLEX
HEART OF THE city campaign
Campaign concepts for a project that puts Rolex in the heart of cities across the globe
Role Lead Designer | Location Global | Year 2024




Initial concepts for Zurich and Dusseldorf used a paper cut style generated in AI and photoshopped


Feedback was to add more layers to the city adding signs of life and movement and I added a tint of the watch face to create more contrast


Final assets will be created by a paper artist and photographed

