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ROLEX

HEART OF THE city campaign

Campaign concepts for a project that puts Rolex in the heart of cities across the globe

Role Lead Designer | Location Global | Year 2024

Initial concepts for Zurich and Dusseldorf used a paper cut style generated in AI and photoshopped

Feedback was to add more layers to the city adding signs of life and movement and I added a tint of the watch face to create more contrast

Final assets will be created by a paper artist and photographed